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Pricing course – How to design a value-based pricing model for your SaaS solution (EN)

Pricing is a key driver of your revenue and growth. In this pricing workshop, we will show you how to use the MUTUVAL solution to design a value-based SaaS pricing model in 5 steps. A value-based pricing model will

  • make your SaaS solution easy to sell,
  • encourage your customers to buy more,
  • increase the usage of your SaaS solution,
  • monetise the success of your customers,
  • increase customer loyalty,
  • scale your revenue and growth.

The focus of this workshop is on the pricing of SaaS solutions. However, the strategies, tools and best practice examples presented are applicable to all types of innovative products and services. Especially for products and services whose value is difficult to quantify and where reference prices are missing. The workshop does not cover the pricing of products and service in regulated markets.

This online workshop will be conducted by Christian Wirth, founder and managing partner of Optimal Price GmbH. Christian has supported more than 200 companies in designing and optimizing their value-based pricing models since 2014. SaaS pricing and the pricing of innovative products and services are his specialties. For more information visit


  • Overview of value-based Pricing
  • Structuring your customer segments
  • Describing your value proposition
  • Building your price structure
  • Setting your price points
  • Defining your price levers
  • Summary

Participation is free, however registration is required before April 11th, 2023.

Our Partner

For further information

For further information regarding the event registration process, please do not hesitate to contact
Mariana Rado
Manager Digital Events
Tel.: +41 61 295 50 00