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8. Tri-national Industry 4.0 Technology Circle – Is it required to reshape the work environment to successfully use and integrate new technologies? (EN)

Does technology adapt to our needs or do we adapt to the technology?

New digital technologies must serve their users. Implementing them is more than just coding: New technologies require new skills, new ways of thinking, different business models and often a change in corporate culture. How can companies proceed to successfully leverage and integrate these new technologies?

We present three use cases. Afterwards we invite you to share your experience in workshops.



Welcome by Basel Area Business & Innovation
Sébastien Meunier and Albert Hilber


VR training and experience with AR support
Virtual reality enables the training of manual activities on the digital twin without interfering with production. Should support be necessary during production, the supporter receives the operator’s perspective with augmented reality.

Matthias Kramer, Head Digital Development,  SKAN AG Allschwil, Switzerland


Social robots in organizational contexts: The role of culture and value-sensitive design
Social robots are on the rise. To benefit sustainably from this technology, we need to carefully develop it and integrate it into organizations.

Prof. Dr. Theresa Schmiedel, Dozentin, Institut für Wirtschaftsinformatik FHNW Basel


Creating data-driven organizations: The folly of rewarding A while designing for B
Even while AI, data and analytics technologies are enthusiastically adopted by firms, many organizations are struggling to keep up as they seriously underestimate the associated cultural and business transformation challenges.

Prof. Dr. Michael von Kutzschenbach, Lecturer, Institute of Management, FHNW Basel




Summary of the workshop
Workshop Leader


End of Session – Networking
Sébastien Meunier and Albert Hilber

Participation is free, however registration is required before February 21th, 2022.