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Service Design innovation for startups (EN) – powered by Innosuisse

Networking Event Series – Technology-Driven Entrepreneurship: Service Design innovation for startups

Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as: “creativity deployed to a specific end”. Service design is all about making the services we use usable, easy and desirable. To do so, service design aims to discover deep insights about what users value and dislike about a service, how and why they use it, and therefore, how it can be improved. It leads to happier customers, more engaged employees, shorter innovation cycles and higher revenues. Focusing on value propositions as the main mechanisms of service innovation, service design holds tremendous potential for entrepreneurs. So far, the startup environment represents a relatively uncharted terrain for service design. Join the course and let us shed some light on the issue.


What you will learn:
In this event, powered by Innosuisse, you will have the opportunity to get exposed to different perspectives on service design and its application and importance in the startup and innovation ecosystem.



Introduction and presentation of guests
Maurus Basler, Manager Entrepreneurship, Basel Area Business & Innovation


Panel discussion with our experts and Q&A
Moderation by Maurus Basler

Michele Visciola – CEO & Founder of Experientia
Thomas Schertenleib – Interaction & Service Designer at Experientia
Daniele Catalanotto – Founder Swiss Innovation Academy and Service Design / Innovation Lecturer, Coach @HSLU & Salvation Army


Audience poll and close


Random assignment 1:1 networking

Choose your 1:1 networking partner from the audience

Thematic networking and exchange group-sessions

Participation is free, however registration is required before April 19, 2022

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